9.3 Building Your Brand Strategy

Documenting Your Brand Strategy Having a documented brand strategy is incredibly important and very beneficial, but unfortunately not every brand has one pulled together. I want you to be able…

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9.2 Brand Strategy

9.2 Brand Strategy
Courtesy of DeniseLeeYohn.com

Courtesy of DeniseLeeYohn.com Why Do I Need a Brand Strategy? Branding is the act of creating a strategy to trigger an emotional response within a specific audience (your PCA). It…

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